Case Study #1- Digital Marketing Manager
Client was seeking a Digital Marketing Manager to develop newly-branded product websites as well as oversee merchandising, testing and optimization, and conversion. The position represented a major step up from the level of digital marketing expertise the company had at the time. The position was also responsible for managing relationships with multiple external vendors, including the online media agency, and a relatively large digital marketing staff. Our candidate brought more than 10 years of digital marketing experience including project management, email marketing, e-commerce website development and optimization, search and display, media buying and planning, content management, creative strategy development, account management and web analytics. She also had first-hand experience with both products and services for companies ranging from small start-up ventures to global corporations. She has been in place for nearly 3 years and has developed and maintained six enterprise websites, outperforming all targeted web performance metrics.
Case Study #2- Vice President of Internet Marketing and Ecommerce
Client was a Fortune 500 financial services firm looking at the time to hire its first online marketing and ecommerce VP. The company was doing very little of its business online and falling behind the curve as competitors were making a major push into digital marketing. A recognized expert in paid search, organic search, email and behavioral banner advertising, our candidate has delivered far beyond our client’s expectations as the business becomes a recognized player in the online space in its industry. Among his many accomplishments: Increased natural search traffic by 30% due to website technical changes, link-building and onsite optimizations; created a triggered email program based on visitor and buyer past behavior and purchases, increasing email revenue by 15%; spearheaded the creation of a new corporate website.
Case Study #3- Online Marketing Director
Client was looking to raise the level of expertise in all aspects of online marketing, particularly ecommerce. With more than three million customers and 180,000 independent consultants worldwide, the company has generated over $4.3 billion in accumulated retail sales. They wanted someone who could interact with product managers and other departments, including executive level management, but the candidate also needed to be highly proficient in SEO/SEM, sponsored links, banner adds, mobile and email because of the small size and experience level of the online marketing staff. In the first year, our candidate has accomplished this, plus much more, and his responsibilities have been expanded to include international markets, creative direction, plus managing new product launches.
Case Study #4- Director of Ecommerce
Assignment involved a nationwide search for the new Chief of Ecommerce for a $200M BtoB OEM and reseller. The accomplishments of our candidate during his multi-year tenure were numerous, including: Conceived the strategy and drove development of their global internet presence (B2B eCommerce) for the company, managing an internal ecommerce operation including SEO/SEM, email, web design and development, and analytics; provided critical direction and strategic leadership to bolster the business through technology enhancements; leveraged his expertise in project management, communications, negotiations and team leadership to improve business performance through the application of technology; envisioned and spearheaded development of a stand-alone IR (B2C eCommerce) site to better utilize spare capacity; improved access to key sales data; guided the integration of salesforce.com with an ERP system; lowered costs and increased revenue flow; conceived and implemented a custom EDI solution designed to integrate with a variety of vendors and customers; facilitated integration of ‘near’ real time data with newly designed website; and guided a major overhaul of an existing ERP system that enabled this achievement.
Case Study #5 – Vice President of Digital and Direct Marketing (ongoing)
Client is a leading provider of consumer services through both affinity marketing and direct-to-consumer. Reporting to the CMO, this role is to provide company-wide leadership enabling the organization to achieve strategic direct response and digital marketing objectives by developing innovative, strategic programs to drive sales and website traffic. This individual will work closely with internal department heads and contribute significantly to the company’s Operating Committee. Position requires the following core competencies against which we are qualifying potential candidates: Though leadership, highly collaborative, strategic thinking, planning and execution, initiative and creativity, staff management, and be the outward facing voice of digital marketing for the enterprise. This individual will, in essence, be the company’s first de facto Chief Digital Officer.